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Miguel Olmos

Crafting Exceptional Digital Experiences with an Analyst's Mind and an Artisan's Touch

From the analytical precision of medical studies to the sensory artistry of specialty coffee and the logical creativity of web development, my career has been a journey of mastery. I thrive on deconstructing complex systems—be it human biology, a coffee's flavor profile, or a website's user experience—and rebuilding them with purpose and elegance. As a nationally-awarded coffee roaster and a dedicated developer, I bring a unique blend of empathy, technical skill, and a relentless drive for quality to every project. Now based in my home country of Chile, I'm focused on leveraging this diverse expertise to build exceptional digital experiences and forge lasting client partnerships.

National Roasting Champion


3rd Place - SCA French Roasting Championship 2023

SCA France – Sep 2023

Demonstrated expertise in the core disciplines of coffee roasting by securing a podium finish in France's most prestigious roasting competition. This award reflects a deep, scientific understanding of green coffee grading, precise roast profile development, and objective quality assessment.

Press Link | Official Results

Professional Journey
Independent Green Coffee Trader at Farmly
Jun 2025 – Current Brazil

As a strategic partner for this leading Brazilian-Dutch supplier, I build bridges between Latin American coffee producers and the European market. My role involves identifying high-potential farms, negotiating fair contracts, and managing logistics to ensure a seamless supply chain of high-quality, sustainable green coffee.

Freelance Web Developer & SEO Specialist at OpenEase
Oct 2024 – Current France

I translate client visions into high-performance digital realities. My work focuses on building robust, intuitive, and highly visible websites that drive growth and engagement for businesses in international markets.

  • Boosted organic traffic by an average of 50% within 6 months for clients through comprehensive SEO strategies, including technical SEO, keyword research, and content optimization.
  • Developed custom e-commerce solutions on Shopify and PrestaShop, resulting in an average 25% increase in conversion rates for B2C clients.
  • Engineered responsive, mobile-first websites using HTML5, CSS3, and JavaScript, ensuring a flawless user experience across all devices.
Specialty Coffee Consultant (Founder) at Andaterra
Jun 2025 – Current Chile

Through my own venture, I provide targeted interventions to elevate the Chilean coffee industry. I partner with cafes and roasteries to help them refine their craft, optimize operations, and solve critical quality challenges through staff training, sensory analysis workshops, and workflow optimization programs.

Event Manager, Speaker & Station Coordinator
2018 – Current Global

As a recognized expert in the specialty coffee industry, I am regularly invited to manage, lead, and speak at the world's most prestigious coffee events. My role often involves coordinating high-volume brew stations for thousands of attendees, leading international teams of up to 15 volunteers, and sharing my knowledge on sensory analysis and roasting techniques with a global audience.

Expo Café Santiago 2025

Selected as a brand ambassador for Colibri Coffee Roasters at Chile's premier coffee exposition. Responsible for showcasing our finest coffees, engaging with key industry stakeholders, and strengthening our market presence in the national specialty coffee scene.

Taiwan International Coffee Show 2023

Invited as a guest speaker to share insights on roasting techniques and market trends. I also managed a station at the SCA Brew Bar, where I demonstrated advanced brewing methods and engaged with a diverse international audience on the nuances of coffee extraction.

SCAJ Tokyo 2022 & 2023

Honored to be a guest speaker at one of Asia's largest specialty coffee events for two consecutive years. I presented on the evolution of coffee roasting and the bridge between South American producers and the Asian market, fostering cross-continental dialogue.

Portland Coffee Expo 2023

Led the main Brew Bar station, managing a team of international baristas to serve high-quality filter coffee to thousands of attendees. My responsibilities included quality control, workflow optimization, and ensuring a memorable and educational experience for every guest.

Founder & Head Roaster at Cafe Lihue
Jun 2017 – May 2025 France

I built a specialty coffee brand from a single coffee truck into a nationally recognized roastery. This entrepreneurial journey involved mastering every facet of the business:

  • Business Strategy & Operations: Grew the business from a solo venture to a profitable roastery with B2B and B2C channels, increasing revenue by over 400% in 8 years.
  • Product Development: Sourced green coffee from 10+ countries, developing over 50 unique roast profiles and achieving a 95% customer retention rate through exceptional quality.
  • Marketing & Sales: Established a strong brand presence through digital marketing, event participation, and building a loyal B2B client base of over 30 cafes and restaurants.
Core Competencies
Digital & Technical Proficiency

A comprehensive skill set for building, optimizing, and managing modern web presences.

Front-End Development
  • HTML5: Semantic, accessible, and clean markup.
  • CSS3: Advanced layouts (Flexbox, Grid), animations, and responsive design.
  • JavaScript (ES6+): Interactive UIs, DOM manipulation, and modern frameworks.
Back-End & CMS
  • PHP: Custom theme and plugin development.
  • WordPress: Expert-level customization and site management.
  • E-commerce Platforms: Shopify & PrestaShop development and optimization.
SEO & Digital Marketing
  • SEO Strategy: On-page, off-page, technical, and local SEO.
  • Analytical Tools: Google Analytics, Search Console, SEMrush for data-driven insights.
  • Performance Optimization: Core Web Vitals, site speed, and conversion rate optimization (CRO).
Business & Strategic Acumen

Leadership and commercial skills honed by building a brand from the ground up and operating on a global stage.

Leadership & Management
  • Entrepreneurship: Full-cycle business creation, from concept to profitability.
  • Team Leadership: Managing and training multicultural teams in high-pressure environments.
  • Project Management: Overseeing web development and business projects from kickoff to delivery.
Growth & Client Relations
  • Strategic Planning: Developing long-term roadmaps for business and client growth.
  • B2B Market Development: Identifying opportunities and building lucrative partnerships.
  • Client Relationship Management: Fostering loyalty and long-term value.
Communication
  • Public Speaking: Presenting to international audiences at major industry events.
  • Stakeholder Engagement: Articulating technical concepts and project value to non-technical clients.
  • Multilingual Proficiency:
    • Spanish: Native
    • English: C1 Proficient
    • French: C1 Proficient
Sensory & Quality Expertise

A unique, highly-calibrated analytical skill set applied to product development and quality assurance.

Sensory Analysis
  • Palate Calibration: Objective evaluation of coffee, wine, and spirits against industry standards.
  • Flavor Profile Development: Creating and articulating complex flavor profiles for product differentiation.
  • Defect Identification: Pinpointing undesirable traits through olfactory and gustatory analysis.
Quality Assurance & Control
  • QC Protocols: Designing and implementing standards to ensure consistent product excellence.
  • Green Coffee Grading: Assessing raw materials based on SCA physical and sensory standards.
  • Process Optimization: Refining workflows (roasting, brewing) to maximize quality and efficiency.
Education & Mastery
Wine Sommelier - Université du Vin
2022 – 2023 France

This intensive program provided a deep understanding of terroir and agricultural value chains. It systematically honed my sensory analysis and palate calibration, developing a precise vocabulary for describing flavor and aroma—skills directly transferable to coffee quality control and web user experience design.

Bachelor of Medicine (studies) - Universidad Nacional de Cordoba
2011 – 2014 Argentina

My foundational years in medicine provided a rigorous scientific framework. This experience instilled in me a deep appreciation for methodical problem-solving, meticulous research, and the ability to diagnose complex issues by analyzing symptoms—a mindset I now apply to debugging code and optimizing user workflows.

Leadership & Memberships
Barista Guild Leadership Council
2021 – Current

Elected to a leadership position within the Specialty Coffee Association's global body for baristas. In this role, I contribute to the strategic direction and educational initiatives for thousands of coffee professionals worldwide, helping shape the future of the industry. View Announcement

Specialty Coffee Asociation (SCA)
2018 – Current
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